Q1. what makes you want to watch a new film?
-TV adverts 3
-internet adverts 4
-reviews 1
-word of mouth 4
The results of this question show that people our age normally decide what films to see based on advertisement based on the internet and through things that other people tell them. We can also see that most don't care for critics opinions and will see a film based on their own taste.
Q2. in a film intro, do you prefer:
-only non-digetic music 4
-music and digetic sound 5
-only digetic sound 2
The response to this question shows that people normally expect an intro to be comprised of both non-diegetic and diegetic sound. Normally, music playing over the diegetic sound.
Q3. what sort of music would you want to hear in an indie film?
-folk 1
-indie 3
-rock (older rock music) 2
-punk/alternative 4
-other 0
The response to this question shows the kind of music a teenage audience would expect to see in an indie film, much like the film our opening would be part of. We can see that they most likely expect indie rock or alternative rock to play over an indie films opening.
Audience and Institutions Research
The age band most important for cinema, is the 15-24 age group.
It is around this same age group that has the highest rate of monthly attendance to the cinema.
Download activity was higher than cinema attendance, most likely because of convinience.
Mainly the films that appealed to this audience were the 'must see' movies, ones that any movie buffs feel they have see, or highly anticipated movies. An example of this from the UK would be The King's Speech, a movie that many looked forward to a great deal. An example of another film that was highly download would be Inception, a block buster movie from the director Chirstoper Nolan, a man who's work does not go unnoticed.
The films that appealed to an older age group were almost opposite to those that appeal to the younger audience, those being block busters, mainly containing lots of action. The films that appealed to the older audience where either story driven blockbusters, like The King's Speech, or indie films, as these are often less about the action.
Animations and family films appealed to the 7–14 audience. Action, comedies and romance/fantasy films appealed to the 15–24 age group. Green Zone and The Wolfman proved to be very popular with the 25–34 audience. Cemetery Junction, Gulliver’s Travels and Four Lions were of appeal to the 35–44 audience. UK-produced Made in Dagenham and Burke and Hare attracted a large amount of cinema-goers in the 45–54 age group. As it was in previous years UK films appealed the greatest to the over 55 audience.
No movies really had any major cross over appeal.
StreetDance 3D which is popular with the 7-14 age group got funding from UKFC.
StreetDance3D Box Office
Opening Weekend:
£2,493,948 (UK) (23 May 2010) (412 Screens)Gross:
$17,695,464 (UK) (13 September 2010)Company Credits
Production Co:
Vertigo Films, BBC Films, Little Gaddesden ProductionsVertigo Films have also distrubuted: Horrid Henry: The Movie,Wake Wood, Point Blank
Vertigo Films is a UK Media company founded in 2002 to create and distribute commercially driven independent cinema.
